MOTUL
Pierre Barrard has a diverse and extensive work experience spanning over three decades. Pierre currently serves as the Chief Marketing Officer at Motul since November 2021. Prior to their current role, they held various executive positions at Tarkett, starting as the EVP Strategic Marketing and Digital - Member of the Group Executive Committee from July 2018 to February 2019. Pierre then took on the role of EVP Strategic Marketing, Digital, and Innovation - Member of the Group Executive Committee from March 2019 to October 2021.
Before joining Tarkett, Barrard had a successful career at Michelin, where they held several senior leadership positions. Pierre served as the Senior Vice President Marketing and Digital Passenger Car and Light Truck Business Worldwide from October 2015 to June 2018, achieving a significant 40% margin growth through a new strategy and cost-saving initiatives. Pierre also served as the Vice President Marketing Passenger Car and Light Truck Business North America, Vice President Marketing Passenger Car and Light Truck Business Europe, and Commercial Director for the 2 Wheels Business in Europe. During their tenure at Michelin, Barrard led various transformative initiatives, including brand revitalization, market expansion, and organizational restructuring.
Barrard started their career at Nestle France, where they held multiple marketing roles in the Foodservices division, including Marketing Director and Senior Group Marketing Manager for various iconic brands.
Overall, Pierre Barrard's work experience showcases their expertise in strategic marketing, digital transformation, brand management, and leadership in multinational companies.
Pierre BARRARD has obtained a degree in ESSEC GRANDE ECOLE from ESSEC Business School. They also hold a Master's degree in MIAGE (Master Computer Science Applied to Business Management) with Honors from Paris-Sud University (Paris XI).
MOTUL
A global company with a distinctively French identity, Motul remains true to its roots while looking towards the future. 1966 was the hallmark year in Motul’s pursuit of invention with the Century 2100 creation, the inaugural semi synthetic oil, hailed by the whole automotive sphere as the industry’s next catalyst to high performance. Inspired by Motul’s 300 victories in competition and enabled by this semi synthetic technology predecessor, the 300V was then born in 1971, becoming the very first fully synthetic oil on the worldwide market. Using today’s technology, 300V is considered as the reference in motorsports. A few years later, in parallel to its automotive business, Motul Tech developed high performance metalworking fluids and lubrication products to address the highly demanding needs from the growing worldwide industrial business. Today, Motul continues to power forward its automotive and industrial competences. The company’s expertise is thus present throughout the most important stages of creation of an engine: from the very first moment when a complex component is casted in a casting machine,to the moment it is drilled and processed in a sophisticated computer controlled machine tool, MotulTech’ addresses specific industrial constraints with high proficiency and innovative solutions. In the automotive industry that specific complex component is assembled into a state-of-the-art engine and subsequently installed into its final home in a vehicle. Engines are then filled with the best of Motul, inspired by the 300V essence tested in the most demanding laboratories that exist - race tracks. From its headquarters just outside of Paris, and outposts in all corners of the globe, Motul employs the same ideology everywhere: passion for ingenuity. This passion, which unites lovers of engineering to their machinery is the same passion that unites Motul’s People. Continously crafting new solutions, ingenuity is at the heart of Motul’s culture.