Luigi Piscitelli

Corporate Martech & CRM Manager at MSC Cruises

Luigi Piscitelli is a skilled professional with extensive experience in marketing technology and customer relationship management at MSC Cruises since December 2010. Currently serving as the Corporate MarTech & CRM Manager, Luigi leads a team of eight in driving CRM and customer experience innovation initiatives while overseeing multi-channel marketing campaigns. Prior roles include team leadership positions focused on CRM development and direct marketing, project management for customer experience projects, and execution of direct marketing campaigns utilizing A/B testing and marketing automation. Luigi holds a Master's degree and a Bachelor's degree in Tourism from Seconda Università degli Studi di Napoli.

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Naples, Italy

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MSC Cruises

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Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise lines and the market leader in Europe, South America, the Middle East and Southern Africa, with a strong and growing presence in North America and the Far East. The MSC Cruises fleet consists of 22 modern ships with three new vessels due to be launched in 2025, 2026, and 2027. The Company operates in more than 100 countries around the world, offering cruises across five continents, calling at more than 240 destinations and welcoming more than 180 different nationalities on board. MSC Cruises is firmly committed to achieving net zero greenhouse gas emissions for its marine operations by 2050.


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