Sauli Asikainen

Sauli Asikainen is an experienced leader in B2B sales and marketing, currently serving as Vice President at MTV Oy since August 2016, where responsibilities include overseeing commercial operations, ad sales, customer experience, and growth strategies. Asikainen has previously held key positions such as Head of Sales Excellence and Head of Regional Sales at MTV, contributing to the development of comprehensive sales strategies and regional operations. In addition to MTV, Asikainen serves on the boards of egta and Screenforce Finland, including a chairmanship role. Earlier career highlights include managing director positions at Calcus Group and Mediaplanet, and a sales management role at JCDecaux, demonstrating a strong focus on team leadership, sales management, and operational development across various media sectors.