Calum Russell

CEO at MVPz

Calum Russell is an experienced professional in the sports sector, currently serving as the Chief Executive Officer of MVPz since February 2024, a company focused on leveraging consumer trends and enhancing fan engagement for aspiring athletes and sports ecosystems. Prior to this, Calum founded a Stealth Startup from February 2022 to February 2024 and held various roles at Banbridge Rugby Football Club from August 2016 to July 2021, culminating in the position of Youth Rugby Coordinator, overseeing the youth program and serving as the Club Strength and Conditioning Coach. Additionally, Calum operated C.Russell Training from October 2016 to June 2021, providing specialized strength and conditioning services. As a Club Participation Officer at Ulster Rugby from September 2018 to July 2019, Calum focused on increasing sports participation in the Newry area. Calum's educational background includes studies at Abertay University.

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MVPz

MVPz is a sports social network that is optimized to monetize digitally active fanbases. By elevating athletes, we enable them to become the drivers of social activity, influencing sports fans to establish supportive communities. MVPz works on revenue sharing model, creating an equitable sports ecosystem that rewards the real drivers of value - the athletes.