NZ

Nikita Zavgorodniy

Senior Global Brand Manager at My.Games

Nikita Zavgorodniy is a seasoned marketing professional with extensive experience in brand management and communication strategy within the gaming and advertising industries. Currently serving as Senior Global Brand Manager at MY.GAMES since March 2022, Nikita oversees global brand building and marketing communications for PC and console franchises, developing product positioning, brand strategy, and marketing plans while collaborating with multi-functional teams. Prior experience includes roles as Brand and Communication Strategist at Wargaming, Strategic Planner at J. Walter Thompson Worldwide, and Junior Creative Planner at McCann Erickson, where Nikita worked with notable clients such as Bayer, Nestle, and Coca-Cola. Educational background includes studies at Hyper Island and Russian State Social University.

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My.Games

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MY.GAMES is a leading European publisher and developer headquartered in Amsterdam, with over one billion registered users worldwide. War Robots, Hustle Castle, Rush Royale, Left to Survive, Tacticool, and many other games were developed and produced by MY.GAMES. MY.GAMES not only creates and publishes games for PC, consoles, and mobile devices but also actively helps talented developers through its investment arm MGVC (top 10 game strategic investor globally). The global MY.GAMES and MGVC partner network comprises over 40 studios.


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