Nature Planet ApS
Søren Lund is an accomplished executive with extensive experience in leadership and strategic roles across various industries. As the CEO of Nature Planet ApS since October 2019, Søren oversees a leading supplier of toys and souvenirs for the attraction gift shop market. In addition, Søren serves as Principal at LUND Growth Consultancy since July 2017, focusing on organizational and brand development. Notably, Søren has held board positions with KUBO Robotics and EYEBAB ApS, and served as Chief Commercial Officer at Stark and hummel, where responsibilities encompassed brand management, marketing, and digital transformation. Søren’s long tenure at the LEGO Group from 1993 to 2015 included roles such as General Manager of LEGO House and Vice President of Sales for Central Europe, where significant contributions to brand growth and innovation were made. Educational qualifications include degrees from the University of Copenhagen, INSEAD, and the University of Southern Denmark, reflecting a strong foundation in business and engineering.
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Nature Planet ApS
Nature Planet is proud to be one of the world’s leading designers and distributors of high-quality toys, souvenirs and accessories for attractions and tourist destinations. Founded in Denmark in 2005, Nature Planet was built on a simple yet powerful vision: to create a company that not only offers high-quality products but also makes a positive impact on the world. Our mantra—Reuse, Reduce, Recycle—guides us in creating eco-friendly products without compromising on quality. We pride ourselves on our ethics, innovations and our straight-talking, transparent approach to business. From the beginning, we’ve woven social responsibility into the fabric of our business. We proudly support Fair Trade products and partner with not only PLAN International to champion children’s rights and promote gender equality in developing countries but also the Red Panda Network, which works tirelessly to save red pandas by conserving their natural habitats in Nepal and educating local communities. At Nature Planet we are committed to fair working conditions. That means that all our suppliers undergo a yearly social audit to ensure they meet our high standards for ethical practices. We have our global headquarters in Middelfart, Denmark and regional Headquarters in Atlanta, Georgia. Backed by a talented and passionate team of more than 200 employees globally, we remain driven by one shared vision: to make a difference. Discover more about us on the following channels: Website: www.natureplanet.com Facebook: www.facebook.com/natureplanetworld/