NBCUniversal
Cassidy Wilson is an experienced professional in digital analytics and data science, currently serving as the Director of Digital Analytics at NBCUniversal since November 2024. Prior to this role, Cassidy held the position of Director of Direct-to-Consumer Data Analytics at CNBC from May 2022 to November 2024 and has an extensive background at Wunderman Thompson in various analytics roles from January 2019 to May 2022. Previous experience includes analytics management at J. Walter Thompson Worldwide and VaynerMedia, along with earlier positions as a research associate and intern at multiple organizations, including MWWPR and Consulting Actuaries Incorporated. Cassidy holds a Bachelor's Degree in Statistics from The College of New Jersey.
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NBCUniversal
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NBCUniversal is one of the world's leading media and entertainment companies. They began separately as NBC and Universal, both in the new world of motion picture, production, and distribution. In 2004, they merged to become a new media conglomerate. Today, they own and operate over 20 different businesses across 30 countries. Their services include development, production, marketing of entertainment, news and information. Within their services, they own and operate various portfolios of news and entertainment television networks, a premier motion picture company, television production operations, television stations group, theme parks, and streaming services. They are a wholly owned subsidiary of Comcast. Notable brands within their Film portfolio are Universal Pictures, DreamWorks, and Focus Features. Their News portfolio includes NBC News, MSNBC, and CNBC. Parks and Resorts consists of Universal Studios Hollywood, Universal Orlando Resort, Universal Studios Japan, Universal Studios Singapore, and Universal Beijing Resort. TV & Streaming is a larger portfolio that consists of NBC, NBC Sports, Telemundo, peacock, Oxygen True Crime, Universal Kids, USA, SyFy, GolfNow, hayu, bravo, E, and Fandango. Lastly, the TV studios group is recognized by their Universal Television, UCP, Universal Television Alternative, and Universal International Studios brands.