NC Squared
Simon Cobby is a seasoned executive with extensive experience in revenue growth and customer experience optimization across various technology and marketing firms. Currently serving as a Fractional CRO at NC Squared and Co-Founder of Kaleidoscope, Simon also owns and directs Lunic Ltd, a consultancy focused on enhancing customer experiences for venture-backed technology companies. Simon's background includes key roles such as Chief Revenue Officer at Aareon Group, where an impressive 25% increase in ARR was achieved, and Moteefe, where global growth strategies were developed. Previous positions at MOO included VP Business Development, VP Product, and VP Customer, culminating in significant revenue expansions and strategic partnerships. Simon holds a BSc (Hons) in Geography & Economics from Loughborough University and an MBA from The Open University.
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NC Squared
Distribution Engine is an easily configurable, intelligent, rules-based lead assignment engine that ensures your Leads, Opportunities, Contacts (or any standard or custom SFDC object) are automatically distributed to the right team member at the right time. Be confident your leads are getting the follow-up they deserve. Distribution Engine is lead assignment automation made simple. Designed for sales operations to easily set-up and maintain lead routing to match your sales processes without using complex Salesforce workflow rules. Increase fairness, productivity and predictability by using an intelligent rules-based engine to automate your lead assignments.