Waseem G.

Waseem G. is a seasoned professional with extensive experience in marketing, consumer experience, and sustainability management. Currently serving as a Global Marketing Manager at New Balance since December 2024, Waseem previously held the position of Director of Youth Development at the Boston Celtics, spearheading initiatives for the Jr. Celtics Academy. With a strong background at Blue Cross Blue Shield of Massachusetts, Waseem's roles ranged from Consumer Experience Manager to Environmental Health and Sustainability Program Manager, where strategic projects significantly improved customer experience and engagement. Waseem also has expertise in market research and financial services, demonstrating a strong ability to analyze data and provide actionable insights. Waseem holds a Bachelor's Degree in Business Administration and Management from the University of Rhode Island.