New Tradition
Melissa Howell is an accomplished professional in account management and sales, currently serving as National Account Executive at New Tradition since July 2022. Previous experience includes roles as Senior Account Executive at Firefly, where a focus on digital media networks connected audiences to engaging content across major U.S. cities, and Director of Client Partnerships at Wilkins Media. Melissa also held positions as National Account Executive at Branded Cities and AllOver Media, and Sales Director at Candid Litho and Candid Worldwide. Early in the career, Melissa co-owned Urban Bloom & Gift, overseeing sales and marketing initiatives. Melissa holds a Bachelor of Science in Commerce and Business Administration with a concentration in Marketing from The University of Alabama, completed in 2011.
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New Tradition
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New Tradition is a premium Out-of-Home media company specializing in best-in-class inventory across the country. We help brands stay top-of-mind and #MakeAStatement by targeting consumers while they are on the go, in the areas they live, work, and play. New Tradition works side-by-side with some of the top brands and agencies, helping deliver exceptional campaigns utilizing our premium large format and landmark media.