NewDay
Alex Cook is an accomplished Director of Enterprise Partnerships and Head of Product & Customer Strategy at NewDay, with extensive experience in financial services spanning over a decade. Since joining NewDay in 2014, Alex has successfully relaunched the unsecured personal loan product, launched the Aqua Coach product, and spearheaded the development of the UK's first fully digital credit card, Bip. Notable achievements include aligning NewDay with FCA Consumer Duty Regulations, expanding team capabilities significantly, and enhancing direct mail customer acquisition. Prior to NewDay, Alex held managerial roles at Vodafone and Capital One, with a strong educational foundation in Economics and Econometrics from the University of Nottingham.
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NewDay
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NewDay, formerly SAV Credit, is a financial services company specialising in providing credit products to consumers in the United Kingdom. Their vision is straightforward, to help people be better with credit. This is powered by their Manifesto. Their Manifesto is made up of four core principles, we’re a welcoming, understanding, knowing andrewarding business. They make their Manifesto meaningful by placing their customers at its heart, and their Manifesto at the heart of their business strategy. It’s as simple as that.