Newlink®
Fernando Martinez is an accomplished professional with extensive experience in communication and strategic consulting. Currently serving as Vice President at Newlink Group since July 2011, Fernando provides advisory services and leads project strategies across various sectors, including mining, energy, and tourism. Prior roles include Independent Consultant at Comunicación Estratégica and Partner at AF Comunicación Estratégica, where Fernando developed communication strategies for over 20 clients across diverse industries. From August 1996 to January 2007, Fernando held the position of Communication and Public Affairs Manager at CEMEX, focusing on stakeholder management and communication strategies. Fernando's educational background includes an MBA from UQAM, a postgraduate specialization in Public Relations from Universidad Catolica Santo Domingo, and a degree in Marketing from Universidad Nacional Pedro Henríquez Ureña.
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Newlink®
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Newlink is an award-winning, international consulting firm headquartered in Miami, Florida with company-owned offices in Argentina, Mexico, Peru, Spain and the Dominican Republic, and a partner network in additional markets throughout the world. Founded in 1998 by former journalist Sergio Roitberg, Newlink has since grown exponentially from a public relations agency to a world-class organization that delivers business results to clients through innovation and transformation. Based on the principles of collaborative consulting, Newlink developed its own strategic framework – Orbital Thinking – which espouses that in today’s hyper-connected, chaotic and ever-changing world, there is only one way to reach our goals in a sustainable way. To build a common purpose so strong that it rallies stakeholders around it, unleashing true collaboration and transformational outcomes. From multinationals to multilatinas, family-owned businesses and start-ups, from private to public institutions and NGOs across the Americas, Newlink has helped transform businesses, brands, candidates, governments and ideas to reach their full potential. Its 20-year track record has led to client collaborations including Coca-Cola, ESPN, Chevron, Corporación Andina de Fomento (CAF), Citibank, McDonald’s, Barrick Gold, Cisco Systems, AT&T Latin America, Uber, Expedia, MTV, Itau Private Bank, Novartis, Invokana, Janssen, Cancun Visitors and Conventions Bureau, Ministry of Tourism of Dominican Republic, Buenos Aires, WeWork, MasterCard and LATAM Airlines Group, among many others. A fully integrated firm with outstanding talent and experience, Newlink is comprised of the following areas of expertise: Tourism, Health and Wellness, Reputation Management, Public Affairs, Digital Marketing, Branded Content, Business Insights, Business Transformation, Multicultural Marketing, Integrated Production, Creative & Branding. Newlink is ranked among the top 30 public relations firms in the United States, has been named a top 50 firm globally by PR week, and has been ranked the No.1 public relations agency in South Florida since 2011 by South Florida Business Journal. Newlink has also been honored with several awards from a variety of prestigious groups such as the Emmys, Silver Anvils, Silver Stevie Awards, Gold Quill Awards and Silver Quill Awards ABOUT THE MANAGEMENT OF THIS PAGE This page is overseen by a group of hand picked executives within the ranks of Newlink, and managed under governance guidelines that ensure best practices including audience moderation. For any questions please contact: nlsocial@newlink-group.com