Pamela Choy

Pamela Choy is a seasoned creative professional with extensive experience in art, design, and user experience within the gaming and animation industries. Currently serving as Creative Director at Niantic, Inc. since January 2018, Pamela specializes in Creative Experiences leveraging AR and AI, as well as supporting web and game publishing teams. Prior roles include Creative Director focused on UX and game design for Pokémon Go, and various leadership positions at Limitless Ltd and Pixar Animation Studios, where significant contributions were made to camera and staging, as well as character and simulation work. Pamela's earlier career involved pivotal roles at Industrial Light & Magic and Walt Disney Feature Animation, highlighting a strong foundation in digital modeling and technical direction.