Nike
Alex Yu currently serves as the Director of Women's Merchandising Analytics and the Director of Merchandising & Planning Analytics for Nike since May 2023. Prior to this role, Alex held the position of VP of Data & Analytics and Director of Data & Analytics at Girlfriend Collective from May 2021 to May 2023. Alex's earlier experience includes various roles at Bombas from September 2014 to May 2021, culminating as Director of Customer Analytics. Additionally, Alex worked as an Equity Analyst at The Krause Fund and as an Assurance Intern at EY. Alex holds a double major in Mathematics and Finance from the University of Iowa.
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Nike
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NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. They also offer interactive consumer services and experiences through their digital platforms. NIKE is the largest seller of athletic footwear and apparel in the world. NIKE Brand product offerings are aligned around their consumer construct focused on Men’s, Women’s and Kids’. They also design products specifically for the Jordan Brand and Converse. Converse, a NIKE, Inc. subsidiary brand headquartered in Boston, Massachusetts, designs, markets and distributes athletic lifestyle footwear, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. Nike's mission is: to bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.