Nike
Alina B. is an accomplished professional with extensive experience in design strategy and brand development. Currently serving as the Director of Innovation Insights and Strategy at Nike since January 2018, Alina also holds the position of Visiting Mentor in Human Centered Design at Whitman College. Previous roles include Director of Design Insights and Trends at Ziba Design, Principal Designer for Research & Strategy at IDEO, and Brand Strategist at several prominent agencies including Goodby Silverstein and Partners and Pereira & O'Dell. Alina's early career included strategic roles at EVB and Venables Bell and Partners, along with writing and consulting for RVA Magazine. Educational credentials include a Master's degree in Communications Strategy from Virginia Commonwealth University and a BA in English and Rhetoric from Whitman College, complemented by a Certificate in Data Analytics from General Assembly.
Nike
1512 followers
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. They also offer interactive consumer services and experiences through their digital platforms. NIKE is the largest seller of athletic footwear and apparel in the world. NIKE Brand product offerings are aligned around their consumer construct focused on Men’s, Women’s and Kids’. They also design products specifically for the Jordan Brand and Converse. Converse, a NIKE, Inc. subsidiary brand headquartered in Boston, Massachusetts, designs, markets and distributes athletic lifestyle footwear, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. Nike's mission is: to bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.