Bill Palmer

Lead Program Manager - Digital Transformation Program Office at Nike

Bill Palmer is an experienced program and retail operations leader, currently serving as the Lead Program Manager for Nike's Digital Transformation Program Office since March 2021, where responsibilities include driving key programs within the Global Technology portfolio and fostering collaboration across functions. Palmer's previous roles include managing North America DTC Channel and executing Columbia's Brand Vision, as well as contributing to marketing and operational strategies at both Nike and other prominent retail companies. A history of successful store management and operational best practices has been demonstrated through various positions at Brooks Brothers and Columbia Sportswear, showcasing a track record of increasing sales and enhancing store performance. Bill Palmer holds several management and sales training certifications from reputable institutions, augmented by a solid educational background from Willamette University.

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Nike

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NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. They also offer interactive consumer services and experiences through their digital platforms. NIKE is the largest seller of athletic footwear and apparel in the world. NIKE Brand product offerings are aligned around their consumer construct focused on Men’s, Women’s and Kids’. They also design products specifically for the Jordan Brand and Converse. Converse, a NIKE, Inc. subsidiary brand headquartered in Boston, Massachusetts, designs, markets and distributes athletic lifestyle footwear, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. Nike's mission is: to bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.