Nike
Morganne Hatfield is a seasoned professional with extensive experience in digital marketing and analytics across various roles and industries. Currently serving as Senior Assortment Planner for Kids Sports at Nike, Morganne focuses on leveraging insights and analytics to enhance marketing strategies and campaign performance. Previously, Morganne held managerial positions at Hanna Andersson, where significant contributions included leading a website A/B testing program that achieved over $8 million in incremental revenue, and at inDinero, managing a substantial advertising budget while improving lead conversion rates. With a strong foundation in digital marketing from various experiences, including work at 6D Global Technologies and True Fabrications, Morganne has consistently driven revenue growth and enhanced client satisfaction. Morganne holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of Oregon.
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Nike
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NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. They also offer interactive consumer services and experiences through their digital platforms. NIKE is the largest seller of athletic footwear and apparel in the world. NIKE Brand product offerings are aligned around their consumer construct focused on Men’s, Women’s and Kids’. They also design products specifically for the Jordan Brand and Converse. Converse, a NIKE, Inc. subsidiary brand headquartered in Boston, Massachusetts, designs, markets and distributes athletic lifestyle footwear, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. Nike's mission is: to bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.