Ninety Percent of Everything (90POE)
Ian Baker has a diverse work experience spanning over 20 years in the maritime industry. Ian has held various roles including Head of Product at Ninety Percent of Everything, where they led multiple teams in delivering solutions for crewing assignments, travel, mobile apps, chartering, and post fixtures. Prior to that, they worked as a Senior Product Manager at ShipServ, where they developed new products for invoicing and catalog solutions. Ian also served as a Strategic Product Development Manager at Marcura Equities, responsible for delivering data products and services to the maritime industry. Ian has extensive experience in business strategy and software development, having worked as a Business Strategy Manager at ShipNet AS and a Client Relations Manager at ShipServ Ltd. In addition, they have held positions as a Project Manager at Compello Group, MarineProvider, and OneSea, where they focused on delivering e-invoicing and procurement solutions to the shipping industry. Ian's early career includes roles at Informa and Group Charles Andre (GCA), where they gained experience in sales support and transport coordination. Overall, Ian's work experience showcases their expertise in product management, strategic development, and delivering innovative solutions in the maritime industry.
Ian Baker attended the University of Northampton from 1991 to 1995, where they received a BA (Hons) degree in European Business & Italian. During their time there, they focused their studies on marketing and languages.
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Ninety Percent of Everything (90POE)
90 percent of everything is transported by sea. At 90POE, we help ship owners and operators take care of the other percentages that matter. We understand that many of the factors influencing this industry can’t be controlled. Overall demand, oil prices and the weather are out of your hands. But you can control how you respond to them. In our experience, that response is always trying to achieve similar outcomes: you need to reduce costs, improve safety and keep up with fast-changing requirements in terms of compliance. Our role is to help you do all those things using advanced, proven technology tailored to the needs of the shipping industry. This provides you with the real-time information and performance insights you need to make a difference, moment to moment and year on year. We don’t need to tell you about the importance of marginal gains in an increasingly competitive industry. Our technology puts you in complete control of your operation, so you can improve outcomes for your clients and your company, even in areas that have previously been invisible.