Northern
Dale Gidman is an experienced strategic manager specializing in product and pricing within the rail industry. Currently serving as the Strategic Product & Pricing Manager at Northern since March 2020, Gidman focuses on developing and optimizing customer-centric product strategies to enhance passenger revenue. Previously held similar roles at Northern Railway and Arriva Rail North, where responsibilities included revenue management and pricing policy optimization. Gidman's career began at Great North Eastern Railway, with roles in market analysis and pricing, contributing to revenue maximization strategies. Gidman holds a Post Graduate Certificate in Education in Economics and Business Education from Edge Hill University and a Bachelor of Arts in Economics from De Montfort University.
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Northern
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Northern plays a vital role in the north of England by connecting tens of thousands of people by rail to work, leisure, education and more every day. We are publicly-owned, headquartered in York, and our parent company is DfT OLR Holdings Ltd (DOHL) which is owned by the Secretary of State for Transport. Northern Trains Limited is a subsidiary of DOHL. There are many exciting plans and benefits to come for Northern. These include: - The continued roll-out of new state-of-the-art trains with a top speed of 100mph - Extra capacity delivered by the new fleet - A major deep cleaning program of all trains - An overhaul of on-board cleanliness to ensure every journey will be made on a train fit for passengers - New technology is being trialled to identify crowding pinch points to reduce overcrowding - Work is underway to extend platforms at 30 stations across the network to allow for longer trains and to improve journeys