Alissa Berihu

Alissa Berihu is a seasoned professional with extensive experience in product development and operations. Currently serving as Chief Operating Officer and previously as VP of Operations at NUG since December 2020, Alissa has played a pivotal role in the company's growth. Prior to this, Alissa held the position of Director of Product Development at NUG, Inc from January 2020 to March 2022 and at Andalou Naturals from June 2010 to January 2020. Alissa's career also includes positions as New Product Planner at Shaklee Corporation from June 2009 to June 2010 and Zia Brand Manager at The Hain Celestial Group from May 2007 to June 2009.