NYX Professional Makeup
Sarah Versari is an accomplished marketing and brand management professional with extensive experience in the cosmetics industry. Currently serving as Brand GM for NYX Professional Makeup in the Gulf Cooperation Council, Sarah develops and executes brand strategies to enhance market presence. Prior roles include Nordic Brand Business Leader/Brand Director for L'Oréal Paris MakeUp, where Sarah drove brand growth across the Nordic region, and Head of OPI for Coty, focusing on expansion in Asia, Latin America, the Middle East, and Africa. Sarah founded an innovative jewelry startup and held various strategic marketing roles at L'Oréal, achieving notable success in managing brand performance and marketing initiatives. Educated at prestigious institutions such as HEC Paris and Copenhagen Business School, Sarah's background includes a Master’s in International Management and Marketing of Luxury, alongside ongoing leadership training at INSEAD.
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NYX Professional Makeup
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NYX Professional Makeup is a modern, digitally native makeup brand on the forefront of today's emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.