O2O - One2One Digital Strategy
Carlos Herraez has extensive experience in digital business and transformation, currently serving as the Enterprise Architecture Manager and R&D Manager at O2O - MO2O since April 2007. Prior to this, Carlos worked as a Mobile Consultant and Mobile Advisor at Ketchum and Ketchum Pleon from 2007 to December 2015. Additionally, Carlos held the position of Deputy CTO at ITOUCH MOVILISTO from 2000 to 2007. Carlos holds a degree from Universidad Politécnica de Madrid.
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O2O - One2One Digital Strategy
In O2O we have a team specialized on digital business that offers a consultancy service on Digital Strategy and Digital Transformation, lining up the needs Business and IT have, in areas such as innovation, mobility, e-commerce or process digitalization. Consequently, we help our clients take decisions on Digital business, online marketing, user experience, development and technology. Our help is based around 3 fundamental pillars: Strategic business & digital transformation consultancy, constant evolution (Devops), and Service guarantee. We manage digital projects for clients such as McDonald´s, Carrefour, ALSA, Meliá, Grupo Gmp, Provalliance, Línea Directa Aseguradora, National Express, Manchester City... We measure and track every event in those channels to guarantee the project reaches objectives and monetization goals, by using our own tracking solutions for sales, traffic and evolution of campaigns in real time. O2O has a multidisciplinary team composed of more than 100 specialists with the objective and focus of digital business optimization of our clients. Some of our services are: 1) Digital Business Consultancy and Transformation, 2) User Experience & Design Thinking, 3) Agile development of the projects, 4) Support, hosting and results optimization. 5) Innovation Management