OfferFit
Lorena Cunha is an experienced professional in the fields of data science and machine learning, currently serving as Manager and Tech Lead, Machine Learning Engineer at OfferFit since October 2023. Previously, Lorena held the position of Data Scientist at SuperSim, where risk models were developed and implemented to enhance approval rates and reduce client defaults. At Itaú BBA, as Data Scientist II for the Latin America Retail Bank, Lorena utilized machine learning techniques to identify customer digitalization profiles and drivers of low Net Promoter Scores in Argentina. Additional experience includes data science roles focused on customer perception analytics and internships across various companies. Lorena holds a specialization in Data Science from Instituto Tecnológico de Aeronáutica and degrees in engineering from Durham University and Universidade Federal de Minas Gerais.
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OfferFit
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OfferFit is a marketing decisioning engine that selects the best message, incentive, timing, and channel for every customer. OfferFit's self-learning AI proactively experiments -- it's like adding an AI "brain" to your MarTech stack.