Onward Reserve
William Lusk currently serves as the General Manager at Onward Reserve since November 2023. Prior experience includes internships at the Federal Home Loan Bank of Atlanta and The Patten Group, focusing on wealth management and real estate development, as well as a summer internship at Callahan & Associates, Inc. William Lusk is pursuing a degree at the University of Georgia's Terry College of Business, having also studied at The London School of Economics and Political Science in 2022. Earlier education was completed at Wilson High School, where a High School Diploma in SciMaTech was obtained.
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Onward Reserve
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Founded in 2012 by TJ Callaway, Onward Reserve was created with a deep appreciation for life's authentic moments, high regard for quality products, and the spirit of sporting traditions. Onward Reserve is the first lifestyle brand that combines hospitality, customer experience and unique apparel and gifts in an exclusive retail environment both in it's own brick and mortar stores and online. The Product line ranges from original works of art on t-shirts by accomplished artists, to tailored sportswear, coats, ties and luxury gifts!