Open Pricer
Laurent Reichsrath has extensive work experience in various roles spanning from 2002 to the present. Laurent is currently the Director of Delivery Professional Services at Open Pricer since September 2023. Before that, they worked as a Senior Engagement Manager/Project Director - EMEA at Zilliant from September 2015 to September 2023. Laurent also had experience as a Manager Middle Market at Kurt Salmon in 2014 and as a Non Food Pricing Manager at Groupe Casino in 2012-2013. Laurent started their career as a Project Manager at Accenture from 2006 to 2012 and as an IT Services Business Developer at Devoteam in 2005-2006. Laurent also gained experience through internships in various companies such as Coframi and Orangina Schweppes.
Laurent Reichsrath attended emlyon business school from 2000 to 2004, where they obtained their MSC degree in Management, Sales, and Finance. In addition, they have obtained certifications as a Certified SAFe® 5 Practitioner from Scaled Agile, Inc. in December 2021 and as a Professionnel Scrum Certifié from Wensei - Organisme de formation Agile in 2021.
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Open Pricer
PRICE OPTIMISATION AS A SERVICE Open Pricer provides price optimisation as a service for parcel networks, e-commerce, freight networks, travel, smart mobility, financial services and more. Our cloud pricing platform connects to the enterprise information system (ERP, CRM, TMS, etc) and continuously gathers all relevant pricing decision-support data: sale transactions, customer profiles, costs and capacity utilisation, requests for quote, conversion, attrition. This data can be enriched with external public information (predictors of demand and competitive prices). Then it applies AI algorithms to produce optimised prices for every transaction or contract in real time. VALUE PROPOSITION Pricing decisions are complex. They rely on multiple factors driving costs and customer willingness to pay and they imply lots of calculations. Companies make millions of such pricing decisions per year that have a critical impact on their business performance. However, due to time constraints and lack of data and tools, only a fraction of these decisions can be screened by pricing analysts, resulting in profit leakage. Two business and technology trends make price optimisation indispensable: - Digital Markets: more and more customers are willing to buy and contract online. This requires instant pricing capability even for complex offers; - Dynamic and Personalised Pricing: in digital markets, variable and dynamic prices are replacing averaged and fixed prices, leading to more accuracy but also to a much larger number of prices, more frequently updated. Implementing price optimisation results in an improvement of resource utilisation and sales efficiency up to 20% and a typical increase of 3 to 5 points in net margin. But above all, price optimisation arms companies to succeed in digital markets where information and speed are critical. http://www.openpricer.com