Operative
Seth A. Metsch, Esq. is currently the General Counsel at Operative. Previously, Seth A. held various legal and business development roles at A+E Networks, Sirius Satellite Radio, Princeton Video Image, LuxuryFinder.com, and Parker Chapin LLP. Seth A. also worked as a Legislative Assistant at the Office of Gary L. Ackerman in the US Congress. Metsch holds a JD from Fordham University School of Law and a BA in Political Science from Tufts University.
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Operative
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With $8.5B in digital ad revenue and $40B in global TV ad revenue flowing through the systems, Operative plays a crucial role in helping the world’s top media companies and publishers manage and advance their advertising businesses and increase revenue by helping them transition from ratings-based to outcome-based selling with modern order management system. The platforms are built on modern cloud native SaaS based technologies for Convergence. The multiple channel advertisement requirements are managed from a single place.