Optimove
Daniela Parada is a Customer Success Manager at Optimove since May 2023. Previously, Daniela served as a Project Manager at Bold from December 2022 to February 2023, and held various roles at Fide Partners between January 2020 and December 2022, including Consultant, Associate Consultant, and Consultant Intern. Daniela holds a Master's degree in Economics from Universidad de Los Andes, obtained in April 2023, and also completed a Minor in Management from the same institution, graduating in 2020.
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Optimove
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Optimove is a privately held company that develops and markets a Relationship Marketing software as a service. Optimove’s Relationship Marketing Hub leverages AI to foster emotionally intelligent communications that maximize the value of every customer. Our mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale. Optimove is used by customer marketers and retention experts at more than 500 customer-centric businesses. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone – no customer left behind! Optimove’s Science-First Relationship Marketing Hub implements a science-driven approach to planning, automating and optimizing a complete, hyper-personalized relationship marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.