Optimove
Shirly Evrany has extensive experience in human resources and talent acquisition, currently serving as VP HR at Optimove since February 2018. Prior to this role, Shirly was Head of Talent Acquisition for Israel at Amazon Web Services from October 2015 to February 2018. Shirly's career includes positions such as HR Manager at Como® and HR and Recruiting Manager at Conduit, where responsibilities encompassed comprehensive HR management and alignment with business objectives. Additionally, Shirly held roles as Recruitment Manager in both Nisha Group and Virgo, focusing on high-tech recruitment, alongside a foundational role as Recruitment Manager at Biolink. Shirly holds an MBA in Organizational Behavior from Ben-Gurion University of the Negev, completed in 2011.
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Optimove
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Optimove is a privately held company that develops and markets a Relationship Marketing software as a service. Optimove’s Relationship Marketing Hub leverages AI to foster emotionally intelligent communications that maximize the value of every customer. Our mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale. Optimove is used by customer marketers and retention experts at more than 500 customer-centric businesses. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone – no customer left behind! Optimove’s Science-First Relationship Marketing Hub implements a science-driven approach to planning, automating and optimizing a complete, hyper-personalized relationship marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.