Optimove
Tali Samnon is a seasoned Big Data Developer and Data Integration Engineer Team Leader at Optimove, with experience dating back to August 2019. In this role, Tali leads a team of eight data engineers, focusing on self-development and KPI alignment with company strategies. Responsibilities include overseeing the migration of data pipelines from on-premises technologies to cloud platforms, as well as developing automation tools to enhance team efficiency. Previous positions at Optimove involved monitoring and improving production environments and constructing ETL processes utilizing diverse data sources. Tali's early career includes serving as a Physical and Theoretical Sports Trainer with the Israeli Defense Forces from 2012 to 2014. Tali holds a Bachelor's degree in Engineering/Industrial Management from Afeka Tel Aviv Academic College of Engineering, completed in 2020.
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Optimove
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Optimove is a privately held company that develops and markets a Relationship Marketing software as a service. Optimove’s Relationship Marketing Hub leverages AI to foster emotionally intelligent communications that maximize the value of every customer. Our mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale. Optimove is used by customer marketers and retention experts at more than 500 customer-centric businesses. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone – no customer left behind! Optimove’s Science-First Relationship Marketing Hub implements a science-driven approach to planning, automating and optimizing a complete, hyper-personalized relationship marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.