Optimove
Varda Tirosh is the Chief Customer Officer at Optimove, where Varda has been with the company since 2012. Prior to their current role, Varda served as the COO from 2008 to 2011, and also held the position of Data Analyst Team Leader. With a background in Economics and business administration, Varda has experience managing inter-departmental teams, leading customer technical onboarding projects, and creating BI reports to support various business units. Additionally, Varda has consulted marketing departments in retail, iGaming, and finance industries to analyze customer data and develop effective marketing strategies.
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Optimove
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Optimove is a privately held company that develops and markets a Relationship Marketing software as a service. Optimove’s Relationship Marketing Hub leverages AI to foster emotionally intelligent communications that maximize the value of every customer. Our mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale. Optimove is used by customer marketers and retention experts at more than 500 customer-centric businesses. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone – no customer left behind! Optimove’s Science-First Relationship Marketing Hub implements a science-driven approach to planning, automating and optimizing a complete, hyper-personalized relationship marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.