ORBEA
Ander Olariaga Arrazola has extensive experience in brand and communication management, having served as Brand and Communication Director at ORBEA since June 2008, where responsibilities include supporting the Governing Board in developing brand strategy and positioning. Prior roles at ORBEA include Marketing Manager, focusing on global marketing strategies and budget management, and Area Sales Manager, leading international sales efforts across multiple regions. Additionally, experience includes product management roles at Kaiku Sociedad Cooperativa and Madaus, as well as a consulting position at Bearing Point. Academic qualifications include a Master in Global Marketing from Universitat Ramon Llull, a Master in Strategic Management from University of Deusto, and a degree in Business Administration from both Universidad Católica del Uruguay and University of Deusto.
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ORBEA
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We create and manufacture unique bikes to inspire riders who share our passion for cycling and our belief in a fair society. “Create and manufacture” Our closeness to our users and the manufacturing process allows us to design, develop, and build personalized bikes. “Unique bikes” Our creativity does not start and end in Orbea – we use it to develop innovative solutions that give our users the opportunity to activate their own creativity. Each bicycle should be as individual as the person riding it. “Passionate riders” As passionate riders, we believe every demanding and ambitious rider deserves the most advanced solution – that provides excellence to achieve excellence, that enables them to reach their full potential. “Riders who believe in a fair society” We want riders to understand that cycling is a part of something bigger – who value that Orbea does things the right way, without compromise – who understand our bicycles are a catalyst for a fairer, more sustainable society. At Orbea, we want to hire, do business with, and offer bikes to people who are passionate about cycling, and who believe what we believe.