Ovative Group
Troy Neidermire has extensive work experience in the digital marketing field. Troy currently holds the position of Vice President - Measurement & Enabling Solutions at Ovative Group since August 2022. Prior to this, they worked at Shutterfly as the VP of Performance Marketing from December 2021 to August 2022. Before joining Shutterfly, Troy had a long tenure at Target, where they held various key roles including Senior Director - Digital Media and Senior Director - Digital Media, Search/Email/Affiliate Marketing. Troy also served as the Group Manager - Digital Media, SEO/SEM and Lead Manager - Digital Media, SEM. Troy started their career at M&I Bank as a Junior Associate - Corporate Marketing in 2005 and held several marketing roles before leaving in 2007.
Troy Neidermire completed their Bachelor's degree in Business Administration with a concentration in Marketing from the University of Wisconsin-Milwaukee. Troy attended the university from 2002 to 2006. In addition to their formal education, Troy has obtained several certifications to enhance their skills and knowledge. Troy became MAP Certified through Ovative Group in September 2022. In December 2013, they obtained the Google AdWords - Advanced Search Certification from Google. Furthermore, Troy obtained the Adobe Certified Expert (ACE) certification from Adobe in August 2012.
Ovative Group
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Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!