Ovative Group
Xiaocun Zhu is a Data & Software Engineer at Ovative Group, specializing in building data pipelines for CRM and Pixel data ingestion and performing ELT processes using DBT and Docker. Previous experience includes a role as a Teaching Assistant at the University of Florida - Warrington College of Business, and as a Statistical Analyst at IBM, where predictive models for mortgage lenders were developed and optimized using R and Python. Contributions to Accenture Federal Services involved consulting on projects aimed at detecting bias in datasets, while earlier experience includes customer service as a Barista at Aramark and support as an Accounting Assistant at Jia Yuan Company. Xiaocun Zhu holds multiple Master of Science degrees in Marketing and Information Systems & Operations Management from the University of Florida, as well as a Bachelor's degree in Finance from Zhengzhou University.
Ovative Group
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Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!