Dr. Ed Dobbles

Dr. Ed Dobbles, DBA, currently serves as the Chief Analytics Officer at Overproof since February 2025, focusing on AI and data-driven strategies within the beverage alcohol industry. With a robust history in analytics leadership, Dr. Dobbles previously held the position of Vice President of Advanced Analytics at Diageo, overseeing a significant execution program that contributed nearly $64 million to annual growth. Prior experiences include impactful roles at H&R Block, SUPERVALU, Best Buy, and Mercury Marine, where Dr. Dobbles consistently demonstrated a capability to drive business growth through data insights and innovative strategies. Dr. Dobbles holds a Doctorate in Business Administration with a concentration in Marketing Analytics from Rutgers University along with several advanced degrees and certifications in relevant fields.