Palm Hills Developments
Yasmin Sobeh is an accomplished business development professional with extensive experience in various leadership roles across multiple companies. Currently serving as the Head of Business Development at Palm Hills Developments since July 2022, Yasmin previously held the same title at WATCH iT! and served as a Senior Business Development Manager at Palm Hills Developments. Other notable positions include Sales Manager at KVRD, Demand Generation and Market Intelligence Lead at Teleperformance, and Business Development Manager at Orange. Starting in the industry as a Projects Specialist at Etisalat, Yasmin has amassed a diverse background in business development, sales, and marketing. Educational credentials include an MBA in Marketing from the Arab Academy for Science, Technology and Maritime Transport and a Bachelor of Arts in Law from Cairo University.
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Palm Hills Developments
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Palm Hills Developments is a leading real estate company in the Egyptian market, primarily developing integrated residential, commercial real estate and resort projects. Founded in 2005 by Mansour and Maghraby Investment and Development Company [MMID], the company which is listed on the Egyptian Stock Exchange and London Stock Exchange, traded under the symbols "PHDC.CA" and "PHDC.LI" respectively, was the result of a vision to create self-sufficient and well integrated communities. Presently Palm Hills Developments possesses one of the largest land banks in the country and is rapidly growing into a regional player, thanks to a geographically diversified land bank suitable for the development of a broad range of real estate products all fashioned to cater for customers' need gaps and preferences. Currently, Palm Hills Developments has a portfolio of 26 projects spanning different development stages nationwide, and spreading over 27 million square meters [sqm] in Egypt, including 5 million sqm in which is held for sale in Saudi Arabia. The Company's product offering includes primary homes on both West Cairo and East Cairo, as well as second homes by the Mediterranean Sea [North Coast]. The land bank includes 757,000 sqm of land earmarked for Commercial/Retail developments, with ambitions to have such properties contribute around 25% of the Company's consolidated Net Income by 2020.