Sampo Salonen

Global Brand Manager, Go-to-market Strategy, Lab-grown Diamonds at Pandora

Sampo Salonen is a seasoned Global Brand Manager with extensive experience in the beauty and jewelry industries, currently working at Pandora since September 2020. At Pandora, Sampo has held pivotal roles in Go-To-Market Strategy and Product and Campaign Development for the Lab-Grown Diamonds and Core Collection lines, respectively, overseeing a significant business unit that accounts for 60% of total sales. Prior to Pandora, Sampo worked at L'Oréal from 2015 to 2020, progressing through various roles including Nordic Senior Brand Manager for Maybelline and essie, and Global Brand Manager for L'Oréal Paris, where responsibilities encompassed leading digital strategy and brand communications across multiple platforms. Early career experience includes an internship at the Consulate General of Finland in New York and a foundational training program at L’Oréal. Sampo holds a Master of Science in Marketing Management from the University of Vaasa and has furthered education at the University of Ljubljana.

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Pandora

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PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through more than 7,700 points of sale, including more than 2,500 concept stores.


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10,000+

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