Helene Butty

Too many people end their lives with regrets. That's why... Paradox's mission is to give ambitious people the tools to think for themselves and live the life that truly inspires them through mobile apps, e-learning platforms, events and a strong presence on social media. Today, the personal growth industry faces two major issues : An effervescence of unfounded theories To address this issue, they have surrounded themselves with scientists, top athletes (Fred Bousquet, Frank Leboeuf, Serge Betsen among others), artists (Barry Osborne, producer of The Lord of the Rings and The Matrix), entrepreneurs (Marc Simoncini, Frédéric Mazzella, Gary Vaynerchuk, Janine Allis) and many others leaders and experts to dissect their strategies and share counter-intuitive and thought-provoking ideas. Ideas that are worthwhile but shared in a boring way and which unfortunately don't arise any interest among people. That's why their ambition is to make education, entrepreneurship and coaching as attractive as watching Netflix or going to Tomorrowland. Today, this approach has paid off and has enabled them to exceed one million followers on social media and to organize online events and training courses attended by thousands of people across the globe. That's all well and good, but they wanted more than just personal branding. So Paradox created 2 new brands with international ambitions. And that's where you come in...