Issah A.

Issah A. is a co-founder of Passionfruit, where the focus is on developing AI solutions for marketing teams since 2021. Prior to this role, Issah worked at GroupM from 2018 to 2021 in Global Corporate Development, analyzing over $750 billion in advertising spend and observing the reliance of top marketers on intuition rather than data. Issah was also a Fellow at WPP from 2016 to 2021, participating in a leadership program that highlighted the fragmentation of marketing intelligence. Earlier experience includes working with Glencore PLC in the nickel sector from 2014 to 2016, where Issah gained insights into the competitive advantages of memory and pattern recognition. Issah A. is an alumnus of the University of Oxford.