PathFactory
Will Brandes is a revenue operations specialist at PathFactory, with a career spanning multiple roles focused on marketing and sales. Previously, Brandes worked as a marketing operations analyst at Formstack, where data quality improvement and demand forecasting were key responsibilities. At Sayvee Creative, Brandes enhanced client relationships through service presentations and strategic recommendations. Experience at Rogers Media included managing campaign logistics and cultivating client engagement, while earlier roles at Dentsu Aegis Network and Wavemaker involved executing and supporting media campaigns for high-profile brands. Educational qualifications include a Bachelor of Business Administration in Marketing from Bishop's University and a postgraduate certificate in Digital Communication and Media from Centennial College.
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PathFactory
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The PathFactory Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase.