PAYBACK
Alexandra Koch has extensive experience in the industries of media and marketing. Alexandra currently holds a position as National Sales Manager at PAYBACK, where Alexandra is responsible for FMCG business. Prior to this, Alexandra served as Anzeigenleiterin at Verlag Blitz-Tip GmbH & Co.KG and Gesamtanzeigenleiterin at medialog GmbH & Co. KG. Alexandra's education includes a degree in Marketing Communication and Public Relations from Fachhochschule Mainz.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.