PAYBACK
Michaela G. is a seasoned professional in digital partnership management with extensive experience in the loyalty program sector. Currently serving as Digital Partner Manager at PAYBACK since November 2019, Michaela has previously held roles including Digital Partner & Campaign Manager. Prior experience at DeutschlandCard GmbH included positions as Junior Partner Manager in sectors such as mobility and banking, along with support roles in partner management and acquisition. Michaela's career began at TVG Touristik Vertriebsgesellschaft MbH, where responsibilities included travel consulting and office management. Michaela holds a degree as a certified tourism specialist from IHK Akademie München und Oberbayern, completed in 2015.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.