PAYBACK
Sabrina Schmetzer has extensive experience in marketing and content management, currently serving as a Campaign & Processes Manager at PAYBACK since July 2020. Prior roles at PAYBACK include Werkstudentin and Praktikantin in Digital Content focused on App Marketing. Earlier experiences include working as a Werkstudentin at Serviceplan Public Relations & Content GmbH & Co. KG specializing in Content Marketing, a Werkstudentin in Media Einkauf at Mediaplus Gruppe, and positions in Supply Chain and Procurement at Nokia. Sabrina also interned in Marketing & Corporate Affairs at Nokia and worked as a Studentische Hilfskraft at Athesia Verlag GmbH. Academic qualifications include a Master of Arts in Marketing, Vertrieb und Medien from Technische Hochschule Ingolstadt and a Bachelor of Arts in Medien- & Kommunikationsmanagement from Hochschule Fresenius.
PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.