Pencil ✏️
Matt Jones currently serves as the Head of Customer Success at Pencil since January 2024. Prior to this role, Matt held several positions at MOBKOI from February 2017 to January 2024, including Head Of Client Services for the EMEA region, Client Services Team Lead, Senior Key Account Manager, and Key Account Manager. Earlier experience includes a role as Marketing and Sales Coordinator at Innovid from July 2015 to February 2017, and an internship at Mobas Ltd in August 2014. Matt earned a Bachelor of Arts degree in Film and English Studies from the University of East Anglia.
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Pencil ✏️
Pencil is a end-to-end platform designed to scale GenAI assets for enterprise marketing teams. What sets it apart is its ability to bring together the industry’s top AI models under a unified framework for highest asset creation results. Unlike others, Pencil focuses on generating complete ads—not just text or images—while providing tools for templates, image and video editing, and more. It also stands out by automatically applying brand guidelines to ad production, using ingested brand documents. Pencil connects directly to media accounts, delivering AI-driven insights and predictions, backed by over $1B in media spend. With a client-first approach, it empowers brands to equip their teams and agencies with an AI platform that adheres to brand standards, sparking ideas predicted to perform and enabling creative teams to produce their best work. Pencil was founded in 2018 with a team from Google, Facebook and Uber with backing from Sequoia and Entrepreneur First. We were acquired by The Brandtech Group in 2023 to pursue a shared vision of bringing GenAI to the Fortune 500.