Persado
Efi Basoukou serves as Chief of Staff at Persado, having held various roles including Senior Executive Assistant to the CEO and Talent Lifecycle Specialist since January 2020. Efi's responsibilities encompass implementing global HR systems, advocating for employer branding, managing employee on- and off-boarding processes, and maintaining organizational culture. Previous experience includes work as a Culture Audit Evaluator at Activated Insights, assessing organizations for Best Workplaces Awards. Efi's earlier roles span administrative support in academic environments and coaching youth in sports. Efi holds a Master of Science in Strategic Human Resources Management from Alba Graduate Business School and a Master of Science in Occupational Psychology from the University of Nottingham.
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Persado
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Persado is a high-growth, category-leading AI platform that helps data-driven executives – including CMOs, CXOs, CDOs, CFOs, and P&L owners – unlock a new level of value creation by ensuring the right words are used at every customer interaction. Persado delivers hundreds of millions in incremental value to some of the biggest companies in banking, insurance, retail, telecom, healthcare, and more. The Persado platform uses natural language generation, machine learning, and experimental design – powered by the world’s largest language knowledge base of millions of tagged and scored words and phrases – to deliver a 41% average lift in conversion across customer engagement channels.