Gabriel Ayala Guex

Gabriel Ayala Guex is an experienced professional in customer experience and marketing, currently serving as Gerente de Customer Experience at Personal Paraguay since February 2015. In this role, responsibilities include maximizing customer experience, defining and executing experience strategies, leading market studies, and overseeing digital transformation projects. Prior to this, Gabriel held positions at Tigo S.A, where responsibilities included loyalty and retention strategies, product management for value-added services, and designing pricing strategies. Gabriel's career began at Unilever, focusing on customer marketing and sales administration. Academic qualifications include a Master's degree in Marketing & Commercial Direction from Universidad Autónoma de Asunción and a Postgraduate degree in Strategic Management from Universidad de Belgrano. Gabriel also holds a Bachelor's degree in Business Administration from Universidad Americana.