Pfizer
Paula L. is an accomplished creative professional with extensive experience in the advertising industry. Currently serving as Principal at Lanwell LLC since January 2011, Paula focuses on providing on-demand creative services to global and national brands, collaborating with ad agencies and in-house marketing teams to develop strategically-driven core campaign concepts. Prior to this role, Paula worked at plworx as a Creative Services Specialist, offering personalized creative services to small- to medium-sized ad agencies, and developed advertising campaigns aligned with brand strategies. As Vice President at Conwell & Laniado, Inc. from 1999 to 2003, Paula launched a consumer beverage brand, The Big Easy iced tea. Earlier in the career, Paula was Co-Creative Director at TBWA\Chiat\Day, contributing to global and national brand promotions. Educationally, Paula holds a Bachelor of Fine Arts degree from the Maryland Institute College of Art, with a focus on Advertising, Photography, Film Making, Fine Arts, and Design.
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Pfizer
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Pfizer Inc. is a research-based, global biopharmaceutical company. They apply science and their global resources to bring therapies to people that extend and significantly improve their lives through the discovery, development, manufacture, marketing, sale and distribution of biopharmaceutical products worldwide. They work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. Pfizer collaborates with healthcare providers, governments and local communities to support and expand access to reliable, affordable healthcare around the world. Pfizer was founded in 1942. Most of Pfizer’s revenues come from the manufacture and sale of biopharmaceutical products. They believe that their medicines and vaccines provide significant value for healthcare providers and patients, through improved treatment of diseases, improvements in health, wellness and productivity as well as by reducing other healthcare costs, such as emergency room or hospitalization. Pfizer is committed to fulfilling their purpose: Breakthroughs that change patients’ lives. Their purpose fuels everything they do and reflects both their passion for science and commitment to patients. Pfizer’s growth strategy is driven by five “Bold Moves” that help them deliver breakthroughs for patients and create value for shareholders and other stakeholders: 1. Unleash the power of our people; 2. Deliver first-in-class science; 3. Transform our go-to-market model; 4. Win the digital race in pharma; and 5. Lead the conversation.