Simon Booth-Lucking

Simon Booth-Lucking is an experienced professional in branding and strategic communication, currently serving as the Strategy Director at Ph.Creative, where Simon focuses on employer branding and talent attraction for notable clients such as Lloyds Bank and Siemens. Previous roles include Senior Brand Strategist with global employer branding responsibilities for top brands including NIKE and Converse, Partner at Digital Works Group overseeing digital transformation in various industries, and Brand Strategist at ACG World, where Simon developed innovative brand strategies across multiple sectors. Additional experience spans positions such as Innovation Consultant with The British Psychological Society, Senior Strategist at Brilliant Noise, and Director roles at both Claremont UK and Cubeworks Ltd. Earlier career contributions at the BBC involved pioneering agile development and UX design in digital production. Simon holds a BA (Hons.) in History from Queen Mary University of London.