Piaget
Sylvain Aurox is a seasoned executive with extensive experience in high-level management within the luxury retail industry. Currently serving as Managing Director - Europe at Piaget since August 2002, Sylvain oversees a diverse team across six business entities, focusing on driving business through a multichannel approach while managing the global P&L for one of the brand's largest regions. Previous roles include International Retail Director, where responsibilities included client experience and store design for a network of 100 boutiques, as well as G.M. for Switzerland and Italy. Prior to Piaget, Sylvain held the position of Director at Air France-KLM in Geneva, achieving significant revenue growth and market share increase. Educational qualifications include a Bachelor's degree in International Business from ISC Paris and additional studies at HEC Paris and IMD.
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Piaget
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Since its foundation in 1874, Piaget has been cultivating a spirit of luxury while emphasising its creativity, attention to detail and fully integrated watchmaking and jewellery expertise. Originally specialised in the design and production of watch movements, the Manufacture expanded the scope of its expertise in the 1960s with the launch of astonishing jewellery watches, followed by innovative jewellery collections. Piaget manufactures its luxury watches and jewellery in La Côte-aux-Fées and Plan-les-Ouates, Switzerland. Piaget headquarters is located in Geneva, Switzerland, and operates as a subsidiary of Compagnie Financière Richemont AG.