PivotRoots
Shekhar Katiyar is an experienced digital marketing professional with a diverse background in paid media and search engine optimization. Currently serving as Assistant Manager - Paid Media at PivotRoots since March 2022, previously held the position of Senior Executive - Paid Media. Prior experience includes working as a Search Engine Marketing Analyst at Qlikmatrix and as a Search Engine Optimization Executive at Zucol Group, where responsibility included managing paid media campaigns. Initial career experience was gained as a Customer Service Associate at Cogent E Services. Educational qualifications include Intermediate in Mathematics and Science from Saraswati Vidya Niketan Inter College and completion of 10th grade in Mathematics and Science from Sita Inter College Mahmudabad Sitapur.
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PivotRoots
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PivotRoots summarizes all data points across media, design and technology to provide our partners with simplified yet effective consumer-experience led digital strategies. Our Core Pillars are: - Making complex strategies simple yet effective - Bridging ideas with technology & communication - Creating an experience Key Service Portfolio: - Strategy & Consulting: Strategic planning | Media planning | User Experience Design | Performance marketing | Analytics & optimisation - Biddable Media: Search engine marketing | Display | Affiliate marketing | Mobile marketing | Social media - Earned & Owned Media: Search engine optimisation | Social media marketing | Content marketing | Data analytics | Website maintenance - Experiential Marketing: Mobile app design| Website strategic planning | Website development | Domain Hosting | Campaign Creatives - Technology Led Solutions: Mobile app development | Single-view multichannel dashboard | Real time campaign monitor | Lead management