POC
Emma Lerider Harrysson is a skilled professional in strategic communication and brand management, currently serving as the Global Social Media & Community Manager at POC since January 2023. With a strong background in various roles including Strategist at Prime Weber Shandwick and Producer at Klättermusen AB, Emma has expertise in enhancing brand presence and relevance in the digital landscape. Emma also contributed as a Board Member for APG Sweden and has completed internships focused on strategy and design. Educational pursuits include degrees in Sustainable Fashion, Strategic Communication from Berghs School of Communication, and Strategic Management at Copenhagen Business School.
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POC
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POC Sweden AB was founded on a strong mission to seek to do the best to possibly save lives and reduce consequences of accidents for gravity sports athletes and cyclists by developing and continually renewing what personal protection is all about. In many ways, POC believes it has set a new standard when it comes to technical solutions,construction, material combinations and engineering, with patented solutions to increase its athletes' degree of protection. POC's line of products includes helmets, body armor, goggles, eyewear, gloves and other gear.